Women's Forum

Target Marketing and Branding were the topics of June's Women's Forum Meeting

Ann Byne, of The Byne Group, addressed a group of 30+ RBA members and presented a presentation to help members better understand how to define and use target marketing in their businesses and what role branding plays in the growth of a business.

• Know your best customer = target marketing
• Know Yourself: Brand Identity

Target Marketing / Branding Presentation - PDF

What to expect at an RBA Women’s Forum meeting

Meetings are typically attended by between 30-50 participants. Most are women though some men join us. Meetings attract corporate as well as entrepreneurial members.

Each meeting includes:

• Introductions: About one minute in an "Elevator Speech" format which is described below. Through the introductions we set the stage for doing business together!

• Member Profile: One or two members share their story – how they’ve achieved success, their mentors and key landmarks. This popular segment is always inspiring.

• Program: Our programs are always educational, and always interactive so that we can learn from one another as our relationships deepen and prosper.

Women’s Forum meetings begin by circling the room for everyone’s elevator speech, or short summary about your business. Below, find a format which might be useful.

• We are the one brand of category
• That offers benefit
• To target group
• and my ideal referral would be:

Participants are invited to HOLD UP sales or resource material as you introduce yourself. Bring extra copies for the resource table and at the end of the meeting remember to take with you any remaining information.

Fitzpatrick Honored by RBA for Her Contributions to Women's Forum

Linda Fitzpatrick, Outgoing Chair of the RBA Women's Forum to be Honored at February Luncheon