Rockland Business Association, Rockland County NY


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Professional Marketing Council

This council is for those interested in learning and collaborating with marketing peers on a monthly basis. It is also an avenue to share marketing tips and ideas with the general RBA membership.

Upcoming Meetings by invitation only:

Tuesday, January 30, 2018 8:00 - 9:30 am, Rockland Community College, 145 College Rd., Cultural Arts Bldg., Faculty-Staff Dining Rm.,Suffern
Tuesday, February 27, 2018 same time and location as above
Tuesday, March 27, 2018 same time and location as above
Tuesday, April 24, 2018 same time and location as above
Tuesday, May 22, 2018 same time and location as above
Tuesday, June 26, 2018 Student Union Bldg. - Room 3217, 8:00 - 9:30 am

Unleash The Revenue Powerhouses: Sales and Marketing

The RBA's Professional Marketing Council chaired by Ann Byne, The Byne Group and Jenny Mirmelstein, Rockland BOCES, hosted their third educational seminar 'Unleash The Revenue Powerhouses: Sales and Marketing on December 5, 2017.

The panel of experts (Joseph Rand, Rand Realty; George Repic, SUNY Rockland Community College and Susan Unger, Sales & Marketing Consultant, Door Opener) were well received as they shared their tricks of the trade.

Seminar Attendees
Seminar Attendees
Al Samuels, RBA President/CEO; Joseph Rand, Rand Realty; Ann Byne, The Byne Group; George Repic, Rockland Community College Business Chair and Susan Unger, Door Opener
(standing) Al Samuels, RBA President/CEO; Joseph Rand, Rand Realty; Ann Byne, The Byne Group; (sitting) George Repic, Rockland Community College (RCC) Business Chair and 
Susan Unger, Door Opener.
Elaine Winship, St. Thomas Aquinas College Professor sitting with Danielle Kobryn, STAC and Courtney Olsen, student and Jenny Mirmelstein, Rockland BOCES and PMC co-chair.
Elaine Winship, St. Thomas Aquinas College (STAC) Professor sitting with Danielle Kobryn, STAC and Courtney Olsen, student and Jenny Mirmelstein, Rockland BOCES and PMC co-chair.
Les Neumann, HV Center for Innovation/iCANY; Joshua Wolfe, Skypunch Creative; Paul Mencher, Suny RCC; Brian Lyle, Cambridge Security Seals; Maralin Ruffino, RCC; Thomas Della Torre, RCC and Sannon McElry, Cambridge Security Seals
(sitting) Les Neumann, HV Center for Innovation/iCANny; Joshua Wolfe, Skypunch Creative; Maralin Ruffino, RCC; Thomas Della Torre, RCC and Shannon McElroy, Cambridge Security Seals (standing) Paul Mencher, RCC;
Brian Lyle, Cambridge Security Seals

 

What's Happening Newsletter - Volume 1 Issue 3

Diving Deep into Marketing Communications

The Professional Marketing Council continues to provide its members with informative and interactive conversations when it meets monthly on the campus of RCC. With more than 30 active members, our meetings feature lively discussions around various aspects of the industry. This month, Suzanne Copeland led an interactive talk on content marketing. We explored how, despite the varying industries that the members reside, there are always commonalities in the marketing world. By having a variety of organizations and companies represented each month, we are always learning new ways to approach marketing problems and projects.

In September, member Josh Wolfe of Skypunch Creative, led a discussion on the nuances between sales & marketing and how they support each other. This topic was so well received, we decided to turn it into our next public event, which is scheduled for December 5.

Unleashing the Revenue Powerhouse: Sales & Marketing

December 5, 2017, the PMC is excited to bring to the RBA a special panel discussion titled:

Confirmed panel members include:

  • Joseph Rand, VP of Innovation, Rand Realty;
  • George Repic, Business Chair, Rockland Community College;
  • Susan Unger, Sales Guru & Door Opener Consultant.

It will be held at the Crestview Conference Center in West Nyack at 8:30 am.

 

What's Happening Newsletter - July 2017

It’s been one year since the inception of the Professional Marketing Council and we continue to grow and serve our members.

Our anniversary meeting, held on June 27, was a celebratory gathering meant to mark the one year milestone and continue conversations where we learn and grow from each other. After some delicious food and networking, the group gathered to hear from Lawyer Judith Bachman, Esq., on the legal issues of marketing on and offline. It was a very interactive discussion and we learned a lot! Thank you to Judy for all of your insights and advice.

We also started discussing our next general membership event for the RBA, which will be held in the fall. We will be revealing the topic of that event shortly, so keep your eye out!

As always, if you are a businessperson looking for marketing tips/help, drop us a note with a suggested event topic and we will pursue it. And, if you are a marketing or communications professional that has not yet gotten involved with our group – please feel free to join us at our next meeting, which will be on September 26.

Power of Social Media and Email Marketing, March 2017

Professional Marketing Council held an informative meeting on the Power of Social Media and Email Marketing on March 22, 2017 featuring Alex Hollywood, Constant Contact's Regional Development Director - Northeast. 

Points covered were:  How to build your email list, increase website traffic, strengthen relationships and build brand loyalty.   Following the presentation were roundtable discussions led by members of the RBA Professional Marketing Council.

Power of Social Media & Email Marketing

Click to see the presentation.
It will take a few moments to download.

 

October 2016 Professional Marketing Council Seminar

Social Media Workshop poster for Rockland Business Association

The October 17th  Professional Marketing Council's seminar "Grow Your Business Through Social Media: Strategies, Tactics and Basic Tips" attracted many attendees. 

Groups formed to share info. Shown left to right are Susan Wilmink, Julie Wendholt, Rick LaFauve, Abigail Hunte, Una Baker and David Scharf.

Groups formed to share info. Shown left to right are Susan Wilmink, Julie Wendholt, Rick LaFauve, Abigail Hunte, Una Baker and David Scharf


Kyla Basso, Bill Madden and Suzanne Copeland, social media panelists

Each participate learned something new from the expert panel including: Kyla Basso, Edgewood Country Club; Bill Madden, SUEZ, and Suzanne Copeland, Sterling National Bank. 

Anne Byne and Amanda Holt compare notes after meeting.
Anne Byne and Amanda Holt compare notes after meeting.

Thank you Ann Byne, The Byne Group, for leading this council and facilitating. We also thank Holt Construction for their sponsorship.

Mission

The mission of the RBA’s Professional Marketing Council is to grow and support the professional enrichment of RBA members in the marketing field.

In addition, as a service to all RBA members, this council will create general membership events three times a year that provide marketing support and guidance through panel presentations, roundtable events, and other formats.

For Marketing Department Personnel, Agency Owners, Executives and Managers

Chair: Ann Byne, The Byne Group

Members should be:

  • Individuals who work in the marketing department of a company or organization (all levels)
  • Marketing agency executives, managers, vice presidents, owners